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Influencer marketing in the financial industry
Two marketing surveys published a few months ago by the German Digital Economy Association and the Influencer Marketing Hub clearly show: activating one’s own target group through influencer marketing as part of the online marketing strategy will become even more important in the future. And fintech and banks have also long been working with influencers…
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Why the next generation of neobanks must be niche banks
A guest article by Leif Wienecke, Managing Director Digital Banking & Cards at Solarisbank When the first neobanks hit the market in the early 2010s, their core customer promise was a radically improved user experience. Where traditional banks were cumbersome, inflexible and frustratingly bureaucratic, Monzo, Revolut and N26 were a breath of fresh air: faster,…
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On the track of digitalization!
instant messages #15 by Marcus W. Mosen Marcus W. Mosen comments on payment or banking topics on various portals and delights his followers on twitter (@mwmosen) with pointed contributions on payment, fintech or politics. From now on you will find his monthly guest column “instant messages by…” on the latest happenings in payment, banking &…
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Programmable payments and the role of DLT
Distributed ledger technology (DLT) will permanently change some industries. Thanks to its property as a decentralized, tamper- and censorship-resistant database, DLT contributes to generating new business models, increasing process efficiencies and establishing cross-company trust. Use cases for the technology range from industrial use cases in areas such as energy, manufacturing and logistics to financial use…
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2020: High-speed digitization for financial institutions and FinTechs
Digital transformation has long been a central topic in the economy. Financial institutions have also been planning and implementing increased digitalisation for a number of years. However, the Corona crisis and the resulting nationwide restrictions have undoubtedly rapidly accelerated the pace at which new technologies and processes are being brought to market. Just before Corona…
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Smart POS systems: entry into digitalization for SMEs
A guest article by Markus Bernhart (ready2order, CEO) Small and medium-sized enterprises are the backbone of the German economy. In no other major economic nation is the share of this group of companies so large. In 2018, around 2.59 million companies in Germany were SMEs – that is still 99% of all companies. According to…
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The digital euro as the basis for the digitisation of the economy
Facebook positions itself as a financial services provider There is currently a lot of movement in payment traffic, not only due to the increased volumes of cashless payments triggered by Covid-19but also by the discussion around digital currencies. This discussion was launched by the Libra Association in June 2019, which was initiated by Internet giants…
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Liken, Posten, Teilen. Neobanks are much more than just banking!
The theory is actually quite simple: you achieve economic growth and the spread of your brand awareness by tailoring your product to the needs of your target group. If you find large parts of your target group in the Y and Z generations, your communication measures should be tailored to their needs. It is not…
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Banking-Trends: Diese digitalen Lösungen und Technologien verändern die Finanzbranche
Wie kaum etwas zuvor verändert die voranschreitende Digitalisierung die Spielregeln im Bankensektor. Aufgrund der heutigen Möglichkeiten, seine Bankgeschäfte jederzeit, ortsunabhängig und stark personalisiert vorzunehmen, haben sich die Kundenerwartungen an Banking-Produkte und -Services verändert. Die Folge: Etablierte Finanzdienstleister sind mehr denn je gezwungen, in innovative Techniken zu investieren und Technologietrends im Blick zu behalten. Wir schauen…
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From energy to AI: The future industrial sectors with growth potential
Last spring the economic news paper Financial times published their annual listing “1000 Europe´s Fastest Growing Companies”. When taking a closer look at the 2019-ranking, the fastest growing companies enable to see the future industrial sectors, which stand for success and innovation – and especially provide great opportunities for start-ups and the founder scene. Which…
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The Future of Banking
The journey from unbundling to rebundling and back has been a formidable one. Emerging technologies and the pace of innovation are driving changes throughout the banking industry at an unprecedented rate. From Asia to Europe, U.S. to Africa, and Australia to the Middle East, consumers are not only increasingly adopting digital – most are demanding…
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Parking and payment
Will parking now become smart? When people deal with the organized standstill of passenger cars, it sounds terribly boring at first, but what all actually is linked to parking and how these people and companies play a decisive role in shaping our future, because they enjoy parking and thus also do something for our environment…
