-
The 4 trends in couponing and the digitalization gap in the process
Couponing is a trend that originated in the USA. There it was already used in the 1950s as a means of customer loyalty and is still very popular today. In Germany, the marketing measure started with a rather inglorious name: The discount brand. It grants customers various monetary benefits, such as discounts on products or…
-
The transformation: e-commerce, payment and banking are moving closer together
Guest article by Cihan Duezguen, Strategic Sales Director at Worldpay from FIS Companies such as PEG (Otto Payment), Zalando Payments, Paymenttools (Rewe) or C24 are discovering the possibilities of the payment industry. The value chains are being solved more and more “in-house” and enriched with Big Data. E-commerce, payment and banking are moving closer together.…
-
Thank you, DKB! The sponsors of the PEX in the presentation.
Without the right sponsors, it would all be nothing. And even if in year two of the pandemic the Payment Exchange had to take place differently than we had hoped, we thank our loyal sponsors who believe in us and remain faithful to us. On the occasion of the PEX theme week from 27.9. until…
-
Buy now, pay how? German consumers are left behind when it comes to payments
instant messages #17 by Marcus W. Mosen Marcus W. Mosen comments on payment or banking topics on various portals and delights his followers on twitter (@mwmosen) with pointed contributions on payment, fintech or politics. From now on you will find his monthly guest column “instant messages by…” on the latest happenings in payment, banking &…
-
Are local map systems in Europe under threat?
A guest contribution by Maximilian Fuchs For many German merchants, the girocard as a low-cost, domestically accepted debit card system was and is a lifeline in the face of rising card acceptance costs. However, recent reports suggest that it is under increasing threat from mono-badge card issuing. With some of Europe’s national card schemes in…
-
Payment & Brexit – What additional costs will German and European merchants face?
The UK is one of the most important e-commerce markets for the EU. In 2019, the UK accounted for 34% of online sales in Western Europe. Now, as a consequence of Brexit, Mastercard wants to classify the UK as “inter-regional” from October 2021, which will result in interchange fees for “card not present” (CNP) transactions…
-
There’s life in the old dog yet: purchase on account
Given the current situation, who is surprised by these figures? Almost everyone from the DACH region has shopped online in the past Corona year. This is the result of the E-COM Report DACH published today (available for download at the bottom of the page) – a survey of 4000 consumers in Germany, Austria and Switzerland,…
-
The European super app will soon shape lives
A guest contribution by Björn Goß AliPay, PayPal, Google Wallet or Square – The race for the banking super app in Europe and why a European super app is only a matter of time We’ve known for a long time that the financial world is headed for massive change. 2020 was therefore only an acceleration…
-
Curtain up for the Payment Exchange 2021
The Payment Exchange 2021 is in the starting blocks. This year there are two events. The first part of #PEX21 will take place on 25 March 2021. We stream live for you on the net. Get your ticket now. Now it’s already March. The last 12 months have certainly been different for all of us…
-
Programmable payments and the role of DLT
Distributed ledger technology (DLT) will permanently change some industries. Thanks to its property as a decentralized, tamper- and censorship-resistant database, DLT contributes to generating new business models, increasing process efficiencies and establishing cross-company trust. Use cases for the technology range from industrial use cases in areas such as energy, manufacturing and logistics to financial use…
-
Corona and the financial industry – a review and outlook
2021 is still young and we are taking advantage of this for a detailed look back and forward. Because nothing has changed the world and our industry as much as the Corona pandemic. Corona set new challenges – without postponing digitization Financial institutions around the world have had to provide emergency relief in the form…
-
Poynt exit – app store concepts on POS payment terminals failed?
US web/domain hosting provider godaddy has announced the acquisition of of Silicon Valley payment startup Poynt announced for $365 million. The innovator of the smart POS concept with app stores on POS payment terminals is going to become a purely online provider comparatively cheaply, both by Silicon Valley standards and in the context of high…
-
Payment feature from the Messenger giant: When is WhatsApp Pay coming?
Writing messages, chatting, sending pictures, making phone calls. Functions that most of us use every day via the messenger service “WhatsApp”. It is possible that a new feature for German users will be added in the not too distant future: an integrated payment service. What still runs under “dreams of the future” for us, Indian…
