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The 4 trends in couponing and the digitalization gap in the process
Couponing is a trend that originated in the USA. There it was already used in the 1950s as a means of customer loyalty and is still very popular today. In Germany, the marketing measure started with a rather inglorious name: The discount brand. It grants customers various monetary benefits, such as discounts on products or…
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Embedded finance: brands and financial institutions must take action
The hype surrounding embedded finance continues unabated: According to a recent study by private equity firm Lightyear Capital, the embedded finance industry will be worth $7.2 trillion by 2030. This corresponds to twice the total value of the world’s 30 largest banks. Integrated payment services will have particularly great potential in the e-commerce and healthcare…
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Payment & Brexit – What additional costs will German and European merchants face?
The UK is one of the most important e-commerce markets for the EU. In 2019, the UK accounted for 34% of online sales in Western Europe. Now, as a consequence of Brexit, Mastercard wants to classify the UK as “inter-regional” from October 2021, which will result in interchange fees for “card not present” (CNP) transactions…
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There’s life in the old dog yet: purchase on account
Given the current situation, who is surprised by these figures? Almost everyone from the DACH region has shopped online in the past Corona year. This is the result of the E-COM Report DACH published today (available for download at the bottom of the page) – a survey of 4000 consumers in Germany, Austria and Switzerland,…
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25 years Otto.de – Amazon’s biggest competitor in Germany
“Otto…find’ ich gut” – the advertising slogan of the Otto Group, whose flagship for many years was the mail-order catalogue, is still one of the best-known advertising slogans today. With its online shop, Otto is rock solidly in second place among the most successful e-commerce retailers in Germany – right behind Amazon. On the occasion…
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Starke Kundenauthentifizierung–91,5 Milliarden € Umsatz gefährdet
Ein Gastbeitrag von CMSPI Nach einem krisengeprägten Jahr für europäische Einzelhändler steht der 01. Januar 2021 wie ein Damoklesschwert über dem E-Commerce. Laut CMSPI, einer unabhängigen Payment-Beratung, sind bis zu 91,5 Milliarden € Umsatz in Europa gefährdet, 9,1 Milliarden € davon in Deutschland. Ein Mandat, das den Kredit- und Debitkartenbetrug reduzieren soll, kann verheerende Auswirkungen…
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From Internet giant to outsider: 25 years of eBay
A quarter of a century ago eBay was launched. As an e-commerce pioneer, the U.S. company revolutionized Internet trading and developed into one of the most valuable, leading online trading companies in the 00s. The stock market reacted euphorically, profits increased and the boom lasted for a long time. In 2020 the situation for eBay…
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The stationary trade – a swan song?
A guest contribution from Bjorn Wessel Corona is changing the world and with it the trade. Not through new insights, but rather by accelerating existing developments. What took 5-10 years before is now happening in 3 months. In retail, the “final breakthrough” of eCommerce, long awaited by some and feared by others, has become visible…
