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Influencer marketing in the financial industry
Two marketing surveys published a few months ago by the German Digital Economy Association and the Influencer Marketing Hub clearly show: activating one’s own target group through influencer marketing as part of the online marketing strategy will become even more important in the future. And fintech and banks have also long been working with influencers…
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“It’s a highly relevant event in the FinTech sector”
Welcome to the Transactions 2020 – the event at which the most important heads of the Digitization-, Payment– and Banking-industry. This is a series of interviews with this year’s Transactions 2020 speakers – Today, Mark Krymalowski will answer our questions. Mark a Leadership Advisor in Egon Zehnder’s Berlin office. In the industry, it has long been no secret that…
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Is Google eating away at the financial industry?
More and more “customer journeys” are starting to use Google search. This supposedly profane statement can have astonishing consequences, even for the classic financial world. An analysis of mutual dependencies, the striving for uniqueness and the insight that the digital platform economy is increasingly becoming a psychological rollercoaster ride for all market participants – from…
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Just let me cancel my card!
Everything used to be better! Yes, really! In former times you had a wallet filled with banknotes, many heavy coins and only a few payment cards. The wallet was so heavy and thick that it bulged out of your pocket. Other people used to have a big bulky wallet as an alternative to a purse.…
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Payment and mobility
A guest contribution from Inga Glotzbach and Steffen Blümm from adorsys Mobile computing and the high availability of the Internet are changing our expectations when consuming and paying for products and services. The ability to access information and make purchases from anywhere allows us to manage our time more flexibly. The Corona crisis in recent…
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Talk is silver – making is gold! A reflection on the rush jobs after Paydirekt & Co
A column by Marcus W. Mosen Some know better and better, others have always known better, and only the very few know what they are writing about – and knowing nothing obviously makes nothing. This is the motto of numerous comments in the last days and weeks in our banking and payment bubble on the…
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Eine kleine Chronologie großer Finanzskandale seit 2000
Marktmanipulation, künstlich aufgeblähte Bilanzen, vorgetäuschte Einnahmen – seit Wochen bestimmt der Wirecard-Skandal die Berichterstattung. Auch wir haben uns oft mit dem Thema beschäftigt, ob im Podcast oder in Beiträgen und Artikeln zum Wirecard-Skandal. Bis heute, rund vier Wochen nach dem Insolvenzantrag, kommen immer neue Vorwürfe hinzu, von Insiderhandel bis hin zum Verdacht, auch Kooperationen und…
