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The 4 trends in couponing and the digitalization gap in the process
Couponing is a trend that originated in the USA. There it was already used in the 1950s as a means of customer loyalty and is still very popular today. In Germany, the marketing measure started with a rather inglorious name: The discount brand. It grants customers various monetary benefits, such as discounts on products or…
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Buy now, pay how? German consumers are left behind when it comes to payments
instant messages #17 by Marcus W. Mosen Marcus W. Mosen comments on payment or banking topics on various portals and delights his followers on twitter (@mwmosen) with pointed contributions on payment, fintech or politics. From now on you will find his monthly guest column “instant messages by…” on the latest happenings in payment, banking &…
