-
Sustainable finance and Clubhouse – (not) a good match
Finally, after TikTok, there’s some hype for our age group and it has a name: Clubhouse. After only a few weeks, Clubhouse has overrun the whole of Germany. Everyone in our bubble is using it, even though the app is supposedly still in beta and only available to Apple users, and the app is only…
-
Clubhouse: What the hype means for the industry
Anyone who hasn’t gotten a Clubhouse invite in the last few days is either not socially relevant or doesn’t have an iPhone. At worst, both. No other social network has generated such hype in recent years. To make a long story short: Clubhouse is the hot shit. Invites to Clubhouse are sold on eBay for…
-
Videoplattform statt Filiale: Wie nutzen deutsche Banken Youtube?
Online-First – mit dem ursprünglich für Printverlage geltenden Prinzip, ihre Inhalte zuerst über das Web auszuspielen, identifizieren sich heute sehr viele junge Menschen. Und zwar nicht nur wenn es um allgemeine Mediennutzung geht sondern auch hinsichtlich der Informationsbeschaffung über Banken- und Finanzthemen. Ein Medium dominiert: Die Google-Tochter Youtube. Wie nutzen etablierte Banken die populäre Videoplattform?…
-
Just do it! – With these tips ‘Personal Branding’ succeeds
Social media and personal branding are not only current buzzwords in the industry, but are also inseparably linked. Reason enough for us to launch a new episode of our #5pmClub in a familiar and relaxed atmosphere. For all those who missed the talk: Here you can watch it in full length: were guests: Miriam Wohlfarthfounder…
-
Liken, Posten, Teilen. Neobanks are much more than just banking!
The theory is actually quite simple: you achieve economic growth and the spread of your brand awareness by tailoring your product to the needs of your target group. If you find large parts of your target group in the Y and Z generations, your communication measures should be tailored to their needs. It is not…
