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Part 1: German financial patterns and consumer culture
Germany has been one of the driving forces of the European Union and is seemingly becoming a hotspot for European entrepreneurship. The country’s economic stability, willingness to embrace post-pandemic digital technologies, financial growth projections, and the steady influx of foreign talent are solid arguments for expanding to Germany. However, sprawling, bureaucratic requirements may deter potential…
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25 years Otto.de – Amazon’s biggest competitor in Germany
“Otto…find’ ich gut” – the advertising slogan of the Otto Group, whose flagship for many years was the mail-order catalogue, is still one of the best-known advertising slogans today. With its online shop, Otto is rock solidly in second place among the most successful e-commerce retailers in Germany – right behind Amazon. On the occasion…