When Apple presented on March 25^th 2019 its own Mastercard, Apple Card in cooperation with issuer Goldman Sachs, one or the other bank board member might have held his breath and slept a little worse than usual. After banks, especially outside of the USA, have struggled in the past to support Apple Pay with their credit cards, Apple simply brings out its own credit card. But it wouldn’t be Apple if this credit card didn’t differ from other cards. What the Apple Card is, what it can and can’t do? An overview.

Apple will (not) become a bank

And because Apple is not a bank, there are no fees. Here, too, there is a very offensive emphasis on not taking any fees, not even hidden fees. Apple therefore offers an all-around free credit card, which can be used both within Apple Pay and everywhere, where there is no acceptance of Apple Pay.

Availability of Apple Card

One wants to start with the Apple Card in the summer, but the Apple Card will be available initially only in the USA. Goldman Sachs says that they want to offer the card as soon as possible in Europe and even in Germany, but the bill should never be made without the host, because Apple has not said anything about it and if it takes as long as the introduction of Apple Pay in Germany, we will have to wait a little longer. But Apple is always good for a surprise. In the end, nobody expected the quick introduction of the ECG function of the Apple Watch Series 4 in Germany. Moreover, credit cards are nothing completely unknown to us Germans either.

Apple Card: Virtual and Titanium

The Apple Card is first created as a virtual credit card. But even Apple cannot do without the KYC process, but it can be assumed that it will be as simple as possible. Customers who want to use the Apple Card on their iOS device must have 2-factor authentication enabled. If this is the case, the Apple Card can be created from the Wallet app. The virtual Apple Card is immediately available, the physical card is then sent by mail. The Apple Card should work with any other credit card, which allows the question whether the Apple Card is basically a Proxy card just like Curve?

Apple card – the features

The Apple Card is, as of today, a credit card and not a debit card. This means that the credit limit also varies depending on the creditworthiness of the customer. The better the credit-worthiness, the higher the credit limit. To balance out the Apple Card, Apple Cash, another credit card or a deposited bank can be used. The Apple Card is limited to one user, there is no “multi-user” function. The Apple Card can be used wherever a “normal” Mastercard is accepted, regardless of whether the retailer supports Apple Pay. No matter where the Apple Card is used, be it virtually or at the POS, the wallet categorizes all bookings and also shows on a map where exactly a payment was made. The Apple Card comes with a cashback system:

• The physical car offers 1% cashback
• The virtual card offers 2% cashback on Apple Pay purchases
• 3% if one buys an Apple product with the Apple Card

Refunds will be made either daily to your Apple Cash balance, or monthly to your Apple Card balance.

The Apple Card is free, which does not mean that no interest has to be paid. Apple itself says that the interest rate for the credit card is between 13.24 and 24.4 percent, depending on your creditworthiness. But no penalty interest will be charged if the card is not balanced in time. Again, a (repeated) delay in payment probably will have an impact on your creditworthiness. In the best case, the interest charged is significantly lower than the US average. Which is 17.67%.

• No number is displayed on the physical Apple Card. The app displays only the last 4 digits of the card number, which is only on the magnetic stripe of the card. Only the customer can see the complete card number of the physical Apple Card
• Instead Apple provides a virtual card number and a virtual confirmation code (CVV) for the card in the app. This can be used for e.g. e-commerce purchases. The number is semi-permanent, i.e. you can use it as long as you want to
• A new PAN (Primary Account Number) can be generated with the push of a button
• Card numbers are only generated manually and do not change automatically. Currently there are no pure “Single-Use-Numbers” or disposable numbers
• Every purchase with the physical Apple Card requires a confirmation code. This makes misuse even more difficult
• Purchase Notifications: Each transaction is sent in real time as a push message
• Payment Tracking: Apple displays upcoming transactions. Apple wants to give the user an overview, which is generally lost through card payments. The Apple Card thus offers the best, of the analogue and digital world. While consumers always know what their availability is while using cash (one look into their wallet), this overview is lost when making card payments. Apple wants to close this gap by offering a better overview. They achieve this by doing the following:
  • Push-notifications
  • Automatic budgeting
  • Automatic categorization
  • Payment tracking (what was purchased where and when are new payments due)

Privacy and data protection

Nobody knows anything. That’s how you can sum it up. Neither Apple nor Goldman Sachs collects customer data for example for advertising purposes.

This means that Apple cannot know which stores a customer has purchased from, what has been purchased or how much has been paid.

Goldman Sachs, as an Apple partner, may view data for internal reporting purposes, but may not use it for external or internal marketing or advertising.

Apple offers 24/7 support via iMessage. If there are any problems or questions, Apple is available at any time for the customer.